Q Read the article, “Burberry is Conquering China”http://marketingtochina.com/burberry-conquering-china/ (Links to an external site.) https://www.marketingtochina.com/burberry-conquering-china/ How would Theodore Levitt characterize Burberry’s approach to global markets? How does Burberry’s target market - approach to segmentation - help the company appeal to new customers in China? Why does it exploit social media? What marketing reasons are there for Burberry to acquire the remaining 15% of their China business. http://www.cityam.com/246582/burberry-puts-more-emphasis-chinese-market-buys-up-its (Links to an external site.) Please submit your answers in a short paper not to exceed 2 pages (300 - 400 words) in length. The paper should have a minimum of 3 outside sources, submitted in Word, and be doubled spaced.