Q Please view the 2 short news segments on self driving cars and the CBS 60 Minutes news video titled "Hands off the wheel" (watch the first 15 minutes or copy and paste here - https://www.cbsnews.com/video/hands-off-the-wheel/ (you will need a CBS all access pass (required for this course) to watch the hands off the wheel video). All of these links are working and are viewable through the Google Chrome Browser. I can't guarantee they will work in other browsers. 1. Based on the video case study and your own research of Tesla, discuss how you imagine Tesla's new product development process. How does it compare to Exhibit 9.2 in chapter 9? In other words how does the difficulty of evaluation of the final product impact the NPD process and how consumers view/evaluate the product? In this question you are working backwards. Imagine the finished product, do you need to go back and adjust the product to make it marketable or even understandable to more than the early adopters? 2. Analyze Telsa relative to chapter 10, specifically Figure 10.1 (product service continuum). There are several 'right' answers here so it will be interesting to see what you think of others' thoughts on these two marketing concepts.