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Personal preferences play an important influence in consumer decisions, and specific criteria will differ based on the type of goods or service purchased as well as the setting of the transaction (Kas...

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Personal preferences play an important influence i

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Introduction: • Gain audience's attention: [Visual Aid: First slide shows youth using social media.] Social media is one of the greatest technologies of our time, and it has the power to mold or destr...

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Chapter 11, 12 Problems
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Week 4 Company and Industry Analysis

Week 4 Company and Industry Analysis

Q This week, we're going to conduct a company and industry analysis. For your company, identify the following: Strengths and weaknesses with critical success factors (Internal Environment Assessment) Opportunities and threats (External Environment Assessment) Porter's Five Force Analysis (industry environment assessment) Gap analysis (relative size and origin) Review the following resource as you prepare the Gap Analysis:

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Starbucks can be considered as the biggest and famous coffee house chain in the entire world ("Starbucks Coffee Company", 2020). Strengths Weaknesses • A very strong brand name • Unique products • Different product and variation • Shops are located in easily accessible places • A strong global supply chain • Suggestion boxes in every Starbucks store • Lack of adaptation of local culture • Premium pricing of products • Lack of uniqueness in every store