Product variation means the ability of the company to offer it customer different types of goods. There are two sides to this. On one hand offering a huge range of products might put undue pressure on the company’s manufacturing process and there are high chances of quality deteriorating due to that. The second problem is if a customer has so many options, he will face the problem of choice. Producers must always aim to product high quality goods. High quantity and zero quality are actually bad for the business in the long run. When there are fewer problems