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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Edward Hall's cultural context model suggests that communication and culture are the contexts of the message and all of these factors can restructure the actions referred to as the high context.

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Week 2 Discussion Question 2

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Q What powers are exercised by the media? In what ways does the media act as a fourth branch of government?

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The media has perhaps the easiest and quickest control over the people and this is one power that is both used and misused by media. The media has the power of gatekeeping, which means they have control over what they convey to the audience as important. This is an important power that the media has, and it is also the media who choose how they will use this power.