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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week 2 Chapter 3 Assignment 2

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Q Week 2. The Market Environment Chapter 3 Chapter Preview: In this chapter, you'll see that marketing operates in a complex and changing environment. Other actors in this environment- suppliers, customers, competitors, publics and others may with or against the company. To develop effective marketing strategies, a business must first understand the environment in which marketing operates. Takeaways: Explore the risks and rewards of marketing. Explain how changes in the demographic and economic environments affect marketing decisions. Understand the environmental forces that affect the company's ability to serve its customers. Read in the Textbook: Chapter 3. Analyzing the Marketing Environment. Assignment: One (1) page: What is demography and why is it so important for marketing? Assignment: One (1) page: How should marketers respond to the changing pandemic environment? Assignments Due: Tuesday, 3/7 @ 11:59pm. No assignments will be accepted after due date.

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The Pandemic which lasted for almost two years has seen a drastic change in both the mentalities of the people and ever-changing strategies in businesses. From being players in the market various organizations and companies went on to think of just survival in this era. From aggressive, companies started playing defensive and primarily this affected the food industry to the maximum out of most others. Issues like cross-border closures, trade restrictions, and sanctions played a huge role in restricting the import and export of raw materials and agricultural productions.