Q Harvesting or Divesting A Product/Service In chapter 13, Best discusses defense strategies that involve Harvesting or Divesting a product – or service – to eliminate a negative cash flow. This can be done for a variety of reasons: poor sales, end of product cycle, or a new product design was introduced. Identify a company that used this strategy? What was the result? For example: Twinkies – although they shut down because of financial troubles – it eliminated a negative cash flow by closing the company. Kodachrome is an example of an individual product
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