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Unit 4 Advanced Google Analytics

Unit 4 Advanced Google Analytics

Q 1. What is “remarketing” in Google Analytics? 2. To enable remarketing in Google Analytics, what must first be enabled? 3. Which remarketing audiences can be defined in Google Analytics? 4. Remarketing can show relevant ads on which Google properties?5. What is the maximum duration a user can be included in a remarketing audience?

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1 When users are shown targeted ads to bring them back to a website and encourage a conversion 2 Advertising Reporting Features Google Ads or Display & Video 360 account linking