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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Unit 3 Discussion 2 Personal Brand Statement

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Q In your readings for this week, The Brand figures in a central role. Discuss the 5 brand assets which are drivers in most large companies. How do they relate to the company you are writing about? What is your personal brand statement?

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The first brand assets which are drivers in most large companies is the level of price set by the companies (Best, 2013). This is because there can be changes in the minds of customers found to be taking place because of the changes in prices. If the prices are unfair and extremely high considered by the customers, they might tend to switch to other companies and vice versa. The second brand asset which are drivers in most large companies is any specific type of product line extension (Best, 2013). This is because such an extension will make the existing customers more satisfied.