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– Nelson Mandela

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Topic 2. Influence of Culture on Advertising

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Q 1. Watch the Suzuki Swift video 2. It is crucial to emphasize the importance of understanding the local culture in each country/market for the international marketer. What role did the Indian culture play in developing this video ad? What are the points that the product attributes that the ad is trying to convey to the Indian customers? Support your arguments with research.

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In the development of this video ad, the Indian culture showed various elements of the Indian life like the importance of the celebration of Diwali, the importance of returning home safely at night for women, the visiting of rural places of culture by Indian citizens with their family members, etc. (Maruti Suzuki Ads - India Comes Home, 2019). There had also been the element of humor because of an old man wanting to drive the Suzuki Swift vehicle instead of letting the daughter drive the vehicle (Maruti Suzuki Ads - India Comes Home, 2019).