Q Please upload your 2-3 page paper here. You paper should be in MLA format with the questions incorporated into the paper. Please do not submit your paper with question and then answers underneath. You will receive an zero for grade until the correct format is submitted. How Joe Coulombe Made Trader Joe’s a Success Story- Realizing that his chain of convenience stores could not compete successfully with the growing 7-11 chain, Joe Coulombe changed the name of his stores to Trader Joe’s and altered his strategy to begin supplying upscale specialty products such as wine, drinks, and gourmet foods to customers. This move worked well because he found a new niche in the supermarket industry and excelled in customer service by training employees to be proactive and kept them motivated through generous rewards. 1. What was Joe Coulombe’s approach to organizational design? 2. What specific decisions did he make to create Trader Joe’s organizational structure and culture? 3. Go online and see how Trader Joe’s is performing today. What new problems of organizing has it been facing as it has grown?
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