Q For this assignment, you are to conduct a brief environmental scan for the Penn State World Campus. • o You must include each of the marketing-environment factors discussed in the lesson (PESTLE): ? political forces ? economic forces ? social and cultural forces ? technological forces ? legal and regulatory forces ? environmental forces o Your discussion of each environmental factor must include at least one quality source, properly cited using APA 7 in-text citations and a references list at the end. ? Note: This does not need to be a formal essay. A paragraph for each force is acceptable. o Finally, in a paragraph or two, identify one specific opportunity and one specific threat based upon your findings in the environmental scan. Any information contained in this paper that is not supported by a quality source will not receive credit. Refer to the lesson for examples of quality sources or contact a librarian for more details.
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