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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Strategic Marketing Module 1 Case

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Q Customer Demographics and Psychographics—A review of current customer demographics—explain why this demographic profile is your primary target market. Develop a demographic profile of the potential customer segment. List at least two demographic tools you can use to help develop the demographic profile. Potential customer market demographics. Define the psychographic profile of your customer. Customer Relationship Management—Find two CRM tools that help companies identify pertinent information about their customer segments. How will you use these tools to manage the customer relationship?

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In marketing, market segmentation, targeting and product position play an important role. In this particular paper, there will be a detailed discussion on the customer demographics and psychographics for the chosen product, that is organic energy drink in a proper manner. Even customer relationship management will be discussed in an illustrated manner for an in-depth discussion.