STRATEGIC ACTION VIDEO ASSIGNMENT INSTRUCTIONS OVERVIEW This activity allows you to apply the learning from the course on what to look for in products or services in healthcare and how to market them effectively. You will create a video analysis of a healthcare marketing product or service that is currently on the market. The completed video must be 5–7 minutes, and must exhibit professionalism and extensive knowledge. You will also post a 200–300-word response to at least 1 of the videos posted by your classmates. INSTRUCTIONS Choose a healthcare marketing product or service that is currently on the market and create a video (using YouTube or Screen-cast-o-matic, etc.) that: 1. describes the product/service 2. communicates the target market 3. addresses strengths and opportunities 4. positions the product/service in the market Hello, My name is . Today, I will be speaking about the rising trend of Telemedicine and its usefulness in the present pandemic situation of COVID-19. Telemedicine implies that there is availability of physicians and surgeons who are ready to provide online assistance to customers about medicines, treatment, etc. of customers. Customers can share about their health problems to the physicians and surgeons available online. There can be online prescriptions provided to customers to show to the pharmaceutical companies for obtainment of medicine via online orders. The target market for telemedicine is mostly the old-aged patients who cannot go out of their houses much because of the COVID-19 situation. The