Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Week 4 DQ2_163939369...
A group is an accumulation of people who arrange their individual endeavors. Then again, at group is a gathering of individuals who share a typical group reason and various testing objectives. The obj...

Week 4 Discussion 2
Week 4 Discussion 2

A group is an accumulation of people who arrange t

M10 Discussion_16292...
Neoliberalism has greatly influenced U.S. Politics in many ways. Some of the reason is also associated with globalization on the basis of which this world is heading towards a different future. Neolib...

Module 10 Discussion
Module 10 Discussion

Neoliberalism has greatly influenced U.S. Politics

Week 12--Discussion...
It was during the first part of the twentieth century that reformers performed well for the reason of modifying the American community in order to neutralize the impact of industrialization. The board...

Week 12--Discussion Question 1
Week 12--Discussion Question 1

It was during the first part of the twentieth cent

Rebranding Strategy

Rebranding Strategy

Q Identify one current struggling consumer product. Access the GCU Library business data bases. Research "rebranding strategy." In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following: 1. A new name 2. Changes in packaging 3. The price point 4. Product position 5. Advertising strategy 6. A distribution method 7. Improvements in design or quality Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Please refer to the directions in the Student Success Center.

View Related Questions

Solution Preview

View Complete Solution
One consumer product which has been struggling currently is Blackberry cellphones/smartphones. The outstanding executive look of the Blackberry smartphones is not working anymore. The brand loyal customers of Blackberry have mostly switched over to the competitors of Blackberry. Therefore, the positioning strategy of the Blackberry products must be reconsidered. There have been products like Nokia and Microsoft smartphones which have also lost their popularity because of lack of digital/technological innovation. The turnaround of Blackberry can only take place if there is initiative taken to change its strategic elements starting from its name in product promotion.