Q Question 1 1 / 1 pts Issues such as marketing’s position and authority in a firm’s hierarchy, the over-all market orientation of the firm, and the emphasis on short- or long-term plan-ning are examples of which component of the internal environment? Question 2 1 / 1 pts Compared to primary data, secondary data have the main advantage of: Question 3 0.5 / 1 pts “Analysis alone is not a solution” is an important piece of advice to keep in mind during a situation analysis. What does this phrase mean? If analysis alone is not a solution, what other considerations are relevant during a situation analy-sis? Question 4 1 / 1 pts Identify and discuss at least five reasons why potential customers do not pur-chase a firm’s goods or services. For each reason, discuss ways that the firm can overcome the resistance of noncustomers.