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Q Class: Coca-Cola is a well-established consumer products company with a strong position in the global market. The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss Coca-Cola’s history in light of the statement that “generating a steady stream of new products to market is extremely important to competitiveness.” Does Coca-Cola’s success disprove that statement? Is the company an exception to the rule or an example of its application?

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Coca-Cola is one of the most successful businesses in the world. The Coca-Cola Company has been established in 1892 and since then it is successfully operating in the market. Unlike the other companies, the Coca-Cola Company emphasized more on the brand establishment than on the product diversification. Currently, the company has been operating on more than 200 countries around the world. The main business objective of the company is to maximize its revenue and to increase the profit growth. As it has been mentioned before, the company has focussed more on the brand establishment and to do so they have invested a fortune on the marketing and promotions. One of their marketing tactics is to involve more celebrity endorsement in their marketing campaign.