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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 8 Interactive Video Discussion

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Q ZARA's Business Model via Its Operation StrategyLinks to an external site. Links to an external site.This module has a link to a video that is curated for what we are discussing this week. The video is meant to be a supplement to the concept we are discussing. After you have viewed the videos, please answer the question I posted below. Marketing Spotlight: Zara page 343. 1. Would Zara’s model work for other retailers? Why or why not? 2. Who are Zara’s biggest competitors? What should Zara do to build, enhance, and sustain its competitive advantage? 3. What can Zara do to ensure successful growth around the world that maintains the same level of speed and instant fashion?

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1. In my opinion, Zara’s model will not be ready to work for those of the other retailers. The main reason behind this is that the model which is being adopted by Zara will not turn out to be fruitful at all for those of the retailers as there exists a large difference between the expertise of Zara and those of the other retailers. In order for the model of Zara to work for those of the other retailers, the retailers at the very first are needed to have a well understanding of the basic elements of design of Zara and then proper implementation of it in their products.