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– Nelson Mandela

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Module 4_Strategic marketing management

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Q Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board. In at least 600 words, discuss your topic by addressing the following items: Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item). Examine at least 1 practical application/example for your topic. Formulate a question about your topic that your classmates will respond to. ?

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The word global marketing is indicative of a procedure or system of conceptualizing as well as conveying a final service worldwide with the aim of successfully reaching out to the international marketing community. The process of global marketing has the power to properly catapult an organization to the next level if it is done correctly. Global marketing is incorporated by varied strategies based on the regions being covered by an organization. For example, a global organization like McDonalds varies its products and ingredients based on the geographical place it is serving. The fundamental concept of global marketing is to assist an organization in finding products, services or core ingredients, which have universal demand.