Q Instructions For this assignment you will evaluate customer touchpoints. Step 1: Consider this scenario: You are a newly appointed Marketing Manager, and you report to the Marketing Director of a major corporation. Your company is preparing for an annual meeting, and everyone is busy preparing for the upcoming event. Your marketing director is interested in analyzing the customer experience in order to make sure that it is among the top in the industry. Your task is to evaluate your company’s customer experience by evaluating customer touchpoints. You will be focusing primarily on their integrated marketing communications (IMC); remember this includes all promotional/media touchpoints. You will need to report on how things are going in the customer’s decision-making journey (including problem recognition, information search, evaluating alternatives, making the purchase, and post-purchase evaluation). You will need to make recommendations on where changes are needed to make the customer experience even more effective. You are very excited about the opportunity to be involved in this process, and you want to make a good impression. Step 2: Complete the Consumer Touchpoints Worksheet.