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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 1 DQ 3

Module 1 DQ 3

Q Case Study - Cultural Norms - Fair and Lovely (Text) Post your 1 to 2-page analysis of the Fair and Lovely case here. What is the role of the marketer in dealing with "objectionable" products? If such products are legal, and people want them, shouldn't some people be allowed to market them? What limits are reasonably placed on such marketing? Are there any advertisements that we know of that are similar to the F&L ads that were so heavily criticized?

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Fair and Lovely was established by Unilever’s HLL Indian subsidiary. The name of the subsidiary was finally changed in the year 2007. Fair and Lovely markets the highest skin whitening cream in the market holding about 50% of the market and values US$200 million as of 2006 making to about 10-15% of growth calculated per year (