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Mini Case 4_ Integrated Perspective Business

Mini Case 4_ Integrated Perspective Business

Q 1. What is the key managerial decision faced by HuStream? What adjustments need to be made inside HuStream in order for it to adequately execute that decision? 2. What is HuStream’s current target market? How is it being reached?3. What would be HuStream’s new target market? Propose some specific marketing strategies for HuStream to use if the company decides to pursue a new market.

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The main managerial decision making faced by HuStream is whether or not to accept the suggestions of a new business model given by the consulting team. The decision is definitely not easy because the success or failure of the firm depends on this decision. HuStream is facing a decisive time now as it is pondering whether the current place they are in now needs any improvement or not. The customers get an easy access to do what they need to do as the platform used by HuStream is a cloud based one.