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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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After reviewing the mix of marketing in the tutorial, it was my decision to go with the proposal of Joe. Proposal of Joe appears to be achievable and realistic in comparison to the proposal of Katherine. The proposal of Joe seems feasible in a logical and financial manner. This choice is safer. The upfront costs of investment are not present here. There must be a use of plan of Joe to address present necessities of business. The prospect of losing the customers is risked in case services were available to only a certain customer type and the clientele is developed in this field.