Q Prompt: A Marketing Strategy is powerless without the development of a positioning strategy. It is the segmentation of the marketplace followed by a very diligent targeting of those segments and the ultimate use of the Marketing Mix to position your product in the consumer's mind that actives the entire marketing function! To prepare for this assignment, continue to research your client. Also review the course material for module two. Based on the information you have found and can generate by intuition or non-formal research methods, you are to complete the following: Instructions: 1. Describe 3 different target market persona that the client currently reaches with their current products. Your submission should include a name for the persona (descriptive), at least 5 segmentation bases of your choice, additional information as found in the lecture, and an exemplar image. 2. Create 2 different target market persona that the client should target with the new product offering. Your submission should include a name for the persona (descriptive), at least 5 segmentation bases of your choice, additional information as found in the lecture, and an exemplar image. Complete each section and upload your submission to the corresponding Marketing Plan Assignment link in the Module. Your submission should be 5-7 pages long (not shorter or longer) single spaced and should thoroughly cover the information requested. If that information is not readily found and you have exhausted sources of information, you can extrapolate it from the information you have found. Each plan assignment will be graded on the following dimensions: accuracy and insight; depth; and writing style and visuals When you upload your assignment you must use Word or pdf file format. Power Point is also allowed. File • Segmentation Bases image - Target Persona Rubric (1) Target Persona Rubric (1) Criteria Ratings Pts This criterion is linked to a Learning OutcomeAccuracy of Segments You show a wide variety of segment types and segmentation bases for your personas. 400 pts Full Marks 360 pts Well done Your submission would be stronger with more bases. 320 pts Good Your assignment covers a decent number of bases, but more are needed to paint the best possible picture. 280 pts Average Your submission has an average number of bases and needs more to be strong. You may also have incorrectly used those bases 240 pts Deficient Your submission uses far too few bases to be useful. 0 pts No Marks 400 pts This criterion is linked to a Learning OutcomeCreativity Your submission demonstrates creativity in its usage of design, images, and text. It is not cookie cutter from the slides. 200 pts Full Marks 182.86 pts Excellent Your creativity is excellent. Even a little more is possible. 160 pts Very Good Your submission looks exactly like the material from the slides. Your own take on these is needed. 142.86 pts Average Your submission struggles with its visual and textual creativity 120 pts Deficient Poor creativity is shown in your submission regarding text, design, and imagery. 0 pts No Marks 200 pts This criterion is linked to a Learning OutcomeStory-telling Your submission provides information that helps the reader to understand the people being described. 100 pts Full Marks 90 pts Excellent Your submissions paints a very strong picture of your personas - just a bit more needed 80 pts Very Good Your submission contains the needed information, but struggles at telling the whole story. 70 pts Average Your answer is more of a list of characteristics than a story. 50 pts Deficient Your submission lacks story telling. It does not allow the reader to visual this person. 0 pts No Marks 100 pts This criterion is linked to a Learning OutcomeProfessionalism Your work provides answers that fit the question you were asked to answer. 100 pts Full Marks 75 pts Very Good You have added additional information to your submission that isn't requested. 50 pts Deficient Your submission contains some of the requested information, is missing some and has other information that is not requested. 0 pts No Marks 100 pts Total Points: 800