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Marketing Management Individual Project (MMIP) Discover Marketing Management Assignment

Marketing Management

Q To review the assignment information, click on the document name to view or download the document. Scroll to view or download the embedded rubric. Marketing Management Individual Project (MMIP): Discover Marketing Management Assignment Instructions Download Marketing Management Individual Project (MMIP): Discover Marketing Management Assignment Instructions Note: Your assignment will be checked for originality via the Turnitin plagiarism tool. For more information about Turnitin, click here (Links to an external site.). LUO Submission Policy The first submission of this assignment will be used for grading. If you need an exception to this policy, please contact your faculty member. Submit this assignment by 11:59 p.m. (ET) on Sunday of Module 2: Week 2. MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): DISCOVER MARKETING MANAGEMENT ASSIGNMENT INSTRUCTIONS OVERVIEW Each student must complete an individual marketing project. Your first task is to select a project topic. This must be an existing product, service, or organization. Your first task is to select a project topic. Please select an organization or brand from within one of these pre-approved industries: • Agriculture • Automotive/personal transportation • Computers/home technology • Consumer staples • Fast food • Financial services • Food and beverage • Health care • Home entertainment • Home furnishings/appliances/comfort • Hospitality • House and garden • Insurance • Large retail • Online retail • Personal care/nutrition • Personal communication • Personal fitness • Personal technology/consumer electronics • Shipping • Specialty retail INSTRUCTIONS Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document. When completing an assignment for a given module, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Turnitin. Questions Q1. Provide a description of the product/service and a brief history of the firm. Q2. Explain your current or possible global marketing efforts. (Ch. 3) Q3. Explain the organization’s mission. Provide its mission statement or create one if necessary. (Ch 3) Q4. Explain your competitive strategy. (Ch.3) Q5. Conduct a SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch.3)

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Q1. Provide a description of the product/service and a brief history of the firm. The chosen topic will be Online retail. The chosen firm will be Amazon.com, Inc. Online retail is an existing service provided by organizations to ensure that there can be increased global outreach. Online ordering has become more common in the current pandemic situation of COVID-19 because customers have to stay in their homes mostly. There has been decrease in the number of contaminated customers because of not gathering crowded places physically. However, doing business online implies that product-adaptation might be implemented for satisfying every customized requirement of every type of customer (Marshall & Johnston, 2019). The major area of targeting of operations of Amazon.com, Inc. is e-commerce (Singh & Pathak, 2021). The initial products of Amazon had been videos, books, as well as music (Singh & Pathak, 2021). However, there has been gradual enhancement in the diversity of the organization’s products by inclusion of products like toys, clothes, electronic goods, video games, etc. (Singh & Pathak, 2021). There has been acquisition of companies like Whole Foods by Amazon (Singh & Pathak, 2021). Cloud computing services are provided to customers by the organization. Amazon Web Services (AWS) is one example of offering software and website developers as well as software marketers with information related to ratings of different websites (Singh & Pathak, 2021). There is quick delivery of products available for customers of Amazon with availing options of quick delivery making purchasing more convenient (Singh & Pathak, 2021). Q2. Explain your current or possible global marketing efforts. (Ch. 3) The marketing efforts of Amazon are by advertising its usefulness via social media, its personalized company website, YouTube channels, online blogs on online retail management, and via print media (Singh & Pathak, 2021). The level of demand of every product of the organization is tried to be found out via marketing research conducted by the