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Lesson 7 Reflection Journal

Lesson 7 Reflection Journal

Q Line Extensions—what line extensions could be added to your focus business' current product line or service offering? (Make sure they would fit the positioning of the brand.) Brand Extension—if your focus business wanted to expand into a completely different product line than the current one, what product or service category do you think makes sense given the brand's positioning, image, and perceived points of differentiation?

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My focus business is Soft drinks. The current product line offers only one type of carbonated soft drinks. According to marketing needs the line extension and brand extension of a company is planned. To successfully complete the process of line extension and brand extension, the inventory expansion is of prime importance.