Q • This discussion is concerned with identifying and describing firms that follow low-cost provider strategies vs. broad differentiation strategy. • Question 1: a) Identify a company that pursues a low-cost provider strategy. b) Describe at least two cost drivers that are kept low for your selected company (i.e., well managed cost drivers that give a cost advantage to the low-cost provider; cf. p. 123-125 of your text). • Question 2: a) Identify a company that pursues a broad differentiation strategy. b) Describe at least two uniqueness drivers for your selected company (also called value drivers; cf. p. 130-132 of your text) • To get the maximum points for this discussion, you must make (A) make an initial post to answer the questions above and (B) reply to at least one other post.
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