Q In your, Marketing Plan Packet complete the section Place Distribution Strategy & Promotion IMC. 1. Place: Distribution Strategy • What are the best distribution channels and methods for you to use, and why? • Will you have a retail outlet and if so, where will it be located? • In what geographic area(s) will your product/service be available? 2. Promotion: Integrated Marketing Communications Strategy • Approach • Goal • Messages • Promotional Mix and IMC Tools • Sales Alignment • Measurement (KPIs- Key Performance Indicators) • Budget