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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Final_IMC

Final_IMC

Q I. 1. Which of the approaches of major selling idea Happy Cows use? Why did it work? II. 2 which of the presentation techniques this campaign follow? III. 3 Provide recommendation for improving IMC element. Gove Rationale using IMC theories and concepts covered in the course.

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The major selling ideas can include the unique selling position, brand image, positioning and other important strategy for communicating with the consumers in a proper manner. Major selling idea can be considered as an important part of the creative strategy that determines the core theme for the ad campaign in future (Hackley & Hackley 2017). For the provided case here, the approaches that play important roles are unique selling proposition, positioning, and brand image of the organization. California