Q What content is included in the image? What elements are in the foreground of the image? What elements are in the background of the image? How true is the graphic? Does it look modified, cropped, or photoshopped? Which element in the image is most prominent? Why does it draw the viewer’s attention? What information does the text convey? What is its tone? What seems to be the main idea of the image? Does it have a positive or negative tone? Why? Does the advertiser have a positive or negative attitude toward the subject of the image? Why? Does the advertiser have a positive or negative attitude toward the subject of the image? Why? Does the advertiser have a positive or negative attitude toward the subject of the image? Why? Does the advertiser have a positive or negative attitude toward the subject of the image? Why? Where is the focal point of the image placed? Where is the text placed in the image? How does the location of the focal point and/or text affect the viewer? What is the relative size of the visual components? Which images are largest? Which are smallest? Which images are blurred? Which are focused? How does the scale of the image help to convey the advertisement’s message? What text is included in the image? What is the purpose for each section of text? What is the purpose for each section of text? What is the purpose for each section of text? What is the purpose for each section of text? What is the purpose for each section of text? What is the purpose for each section of text?

Q What seems to be the font size (you can generalize)? What parts of the text are written using larger font sizes? Which are written using smaller font sizes? What appears to be the font type (you can generalize)? What does the font type convey about the image? What colors are included in the image? Which are most heavily used? What do the colors portray about the image’s message? Do the colors used enhance or detract from the image’s readability? Do the colors in the ad carry any commonly-known connotations? Does the text of the ad contain any commonly-known connotations? Who created the image (i.e., what brand is behind the ad)?What do you know about the brand (without researching it)? When, where, and in what context was the ad published? In other words, in what magazine is your ad published? What are the facts of publication (i.e., month, year)? Who is the ad’s target audience (please be specific)?What emotions, if any, are portrayed in the image? What emotions might the image evoke in its intended target audience? What emotion did you feel while viewing the image? How much does the image matter? What would its degree of impact or significance be for you, for the intended audience, or for the world?

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