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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q Imagine that you are a small online retailer and your business is picking up greatly, especially in some markets. Create a list of products that you sell, who your target market is, how you differentiate, and discuss optimal strategies for the 4Ps of marketing for your retail business. Discuss how these strategies would differ if you added a physical retail location.

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As online retailing is taking a new shape in the business world. Therefore, I too thought to start an online business in the thing which I think I would be able to sell and people would find it attractive. So, I planned to start my new business based on the idea of gifts. I had pursued that art quite before but it was the time to implement it. I started the business of creating handmade goods, gifting ideas, customised gifts, greeting cards, flower and chocolate bouquets, soft toys, valentines hampers and gifts, anniversary gifts, birthday gifts and various other products in the same line of gifting techniques.