With the constant increasing globalization, the international company like, Mondelez International and Unilever changes its distribution channels and marketing messages based on country. Otherwise, these companies cannot survive in this tremendous competitive business era. The organizations are constantly modifying the business and marketing message for accepting the challenge of the global marketplace. The changes in the marketing messages and the distribution channels are customized according to the culture, local language, values, and customer preferences of a particular country (Law et al. 2015).