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Discussion Question Chapter 14

Discussion Question Chapter 14

Q Instructions Write a post for the Discussion Question on this topic, 2-3 paragraphs in length. Part 1: Current Status What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations? You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion. Part 2: Respond to Classmates’ Posts After you have created your own post by Wednesday, look over the discussion forum posts of your classmates and respond to at least two of them.

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Starbucks started as a small company selling cups of coffee and espressos and throughout the years they have converted into more than just a coffee shop. Starbucks has turned into an experience; you walk through their doors and immediately get a sense of peace and tranquility along with the strong smell of their coffee beans. You are greeted with a smile by their baristas as they take your order and have provided a comfortable lobby while you wait for your delicious coffee. They went from being one small coffee shop and expanded globally, to 76 countries to be exact.