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– Nelson Mandela

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Discussion 8_Intro to Public Relations

Discussion 8_Intro to Public Relations

Q Managing an organization’s corporate reputation is essential for today’s public relations professional. Why, in your view, is corporate social responsibility so important for managing reputation and how would advise your organization to develop a comprehensive corporate social responsibility program?

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Reputation for any company is instrumental for building its brand image and opportunities for developing trustworthy and employees. This is why it is crucial to managing the corporate reputation for any company by PR professionals as the status of the brand ensures many aspects for the present and the future of the company. If we consider corporate social responsibility and link it with the reputation of the company, then it can become a handy strategy for building reputations and ensuring that it stays that way. For instance, CSR is one of the most convenient ways to manage the reputation of the company as the more one is involved, the better are the chances that the image of the company remains in a good light.