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Q On pages 35-36, your authors quote Gary Hamel and C.K. Prahalad who discuss that managers' views of their industry is affected by their own biases and preconceived notions. Why can this be troublesome? How can we work around it from a management perspective? .

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If we look this issue from a management perspective, it can be said that the bias and preconceived notions within an industry can cause some negative decisions for the company. It can even hamper the current working conditions and work policies which will cause a huge level of issue for the future endeavours. Management bias is one of the common issues for the companies to lead to bankruptcy and also to cause the employees to leave the company.