Q In this Discussion Board, you are asked to make use of the Market Research concepts introduced in Chapter 8 to help devise strategies for the Canadian micro-entrepreneur featured in the Princessa case. Please post a 300 - 500 word analysis of the Princessa case, focusing on creative strategies that Princessa should use to increase sales, and basing your strategies to the extent possible on market research. A further question to consider is: has Princessa done enough market research? What kind might they wish to undertake in order to devise effective strategies?