After perusing the case study carefully, I will safely say that IKEA very much has a global strategy. The marketing strategies applied by them show that they have a global outlook and they work towards it diligently. The steps taken by them are not regional in nature, they are global in nature. The approach strategy has been adopted by IKEA in the area of marketing which is being tweaked from time to time as per regional necessity. They do not waste time and money in reinventing new strategies; rather they apply the same strategies by applying required edits. This way they meet customers’ needs in different markets (Helgeson, Jeirud, Berndt & Feng, 2015).