? Increasing competition: With the growing competition, several rivals are there who are arriving with similar concepts in the global market. The businesses’ number internationally functioning is also big because of the huge international markets. The affecting rivals in number rise by which overall operations of the business and capability is affected by the organization in a direct manner. There is decrease in the overall margins of profit when tough rivalry is there in the same field in which the company is functioning. It is needed to emphasize on better strategy of promotion to compete with other rivals.