Use of simple language in the persuasive speech is very important. A persuasive speech has to be legible for the target audience. It has to be short and it must have the crisp. Use of complex sentence and complicated terms must be avoided here. A persuasive speech has to be like the one with which the target people can connect. Therefore, the speaker must use the terms of daily use in this matter. Excessive formal tone may not be good for this. Use of examples will be good here. In the persuasive speech one can use the compare and contrast technique to indicate the product for which the speech is given is the better one. It will grab the attention of the listeners as well.