Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Presentation 1_16686...
Background C.R.I.S.P.R- Clustered Regularly Interspaced Short Palindromic Repeats ? CRISPR were first discovered in archaea (and later in bacteria) by Francisco Mojic in 1987 by a scientist at the Un...

Presentation 1
Presentation 1

Background C.R.I.S.P.R- Clustered Regularly Inter

Essay Lesson 3_16577...
Any company that wants to survive and grow in today's fast-paced, fiercely competitive environment must embrace organizational change. The issue is that many executives find it difficult to completely...

Essay Lesson 3
Essay Lesson 3

Any company that wants to survive and grow in toda

Stress Module Discus...
Stress is a physiological and psychological response to a perceived threat or challenge (Kemeny, 2003). It's the body's way of preparing to handle a difficult or demanding situation. When we encounter...

Stress Module Discussion
Stress Module Discussion

Stress is a physiological and psychological respon

Celebrity Endorsements

Celebrity Endorsements

Q Do you think celebrity ads work? Pick a position and defend it after reading the Plank and two adage articles: Under Armour’s Founder on Learning to Leverage Celebrity Endorsements_Plank.pdf Consumers Love Apple's 'Elitist' Celebrity Siri Ads Celebrities in Advertising Are Almost Always a Big Waste of Money

View Related Questions

Solution Preview

View Complete Solution
Most of the organizations prefer celebrity endorsement for promoting and advertising their products and services as the celebrities are considered as the role model for the society. On the other hand, the celebrities are known face and famous, therefore, if they sell any kind of products or services, it has a great value (Plank 2012). Even the advertising companies use the celebrity endorsement only because to build the brand equity and to give a powerful name to the particular brand, the required recognition for allowing the specific company to obtain the desired profits and sales in a proper manner.