Q Did you know that every day 1.7 Billion servings of coke products are consumed in 206 countries across the world? John Pemberton formulated the Coca-Cola recipe in a drugstore in Columbus, Georgia and it was first sold as a soft drink in Atlanta on May 8, 1886. Fourteen decades later, Coke remains one of the most well-known and established brands. Image Citation: https://theitem.com/uploads/original/20180801-185100-cocacola_12978.jpg Did you ever think about how coke is made? Today Coca-Cola is bottled by franchisees who are the world's leading bottling and canning companies. The bottling operation includes the fabrication of the packaging material, the bottling and canning of the liquid itself and the assembly of unitized loads for further distribution and warehousing. Bottlers buy the syrup concentrate from the Coca Cola Company, mix it with water and sweeteners and then bottle or can the finished product. Bottlers are then in charge of distributing the products into the retail space. The bottling companies use state-of-the-art technology and automation to ensure high quality, low cost and rapid replenishment to satisfy consumers thirst. However, early on coke was made by hand to individual order and then in small batches. Even after 70 years of success with one brand, the company decided to expand with new flavors including Fanta (1950s), Sprite (1960’s) and the acquisition of Minute Maid adding a variety of juices. The process has evolved as volume and variety have changed and investment in new technology has offered tremendous benefits. Watch this video to see inside a typical modern-day Coca-Cola bottling plant ~ Coco Cola - How It's Made Video Link (Links to an external site.) Video Citation: "How its made, coca cola part 1," Moe Sal, November 16, 2011, https://youtu.be/heQ-fAE8k2E Q1: What process strategy is used in the bottling plant? Why this strategy versus others? Q2: How do you think the process of making Coca-Cola changed over time? What factors influenced these changes? Q3: What advantages or benefits are derived from the use of technology and automation in a bottling plant? Q4: If Coca-Cola were to launch a new line of cannabis infused drinks in 20 flavors and 10 packaging options, what process design changes might be relevant? Rubric Case Study Rubric Case Study Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeApplication of Chapter Concepts to Case Study Example 10 to >7.0 pts Excellent Supports CS diagnosis and opinions with strong relevant arguments and well documented evidence; presents a balanced and holistic critical view; interpretation is both reasonable and objective. CS response shows evidence of knowledge and understanding of assigned reading and interactive exercises. Provides quality and quantity of relevant concepts applied to the specifics of the CS. Includes analytics, research, observation, ideas and recommendations, potential solutions and sensitivity analysis. Goes beyond the basic answers to the prompts and demonstrates thoroughness of responses by incorporating numerous chapter concepts. 7 to >5.0 pts Average Supports diagnosis, suggestions and opinions with limited reasoning and evidence; presents a somewhat one-sided or incomplete argument; demonstrates modest engagement of chapter concepts to the ideas presented. Makes appropriate but somewhat vague connections between identified issues/problems and concepts studied in readings, interactive exercises and/or lectures; demonstrates some command of the analytical tools studied; supplements case study with limited research. Answers to the prompts are basic and routine. 5 to >0 pts Poor CS response is light in content with little or no action suggested and/or inappropriate solutions proposed to the issues in the case study. Lacks suitable connection between the issues identified and the concepts studied in the readings and interactive elements; supplements case study, if at all, with incomplete research, documentation and citation of resources. Does not adequately answer all the CS prompts. 10 pts This criterion is linked to a Learning OutcomeContent - Relevance, analytical thought and expression of ideas/points 5 to >3.0 pts Excellent Identifies and demonstrates a sophisticated understanding of the main issues/problems/opportunities in the case study. Presents an insightful and thorough analysis of all identified issues/problems; includes all necessary supporting materials and/or calculations. 3 to >2.0 pts Sufficiently Average Identifies and demonstrates an average understanding of most of the issues/problems/opportunities. Presents a moderate analysis of most of the issues identified within the CS; May lack appropriate elaboration to express ideas/points. May be missing some support materials and/or necessary calculations. 2 to >0 pts Poor Identifies and demonstrates at or below minimum acceptable understanding of the issues/problems/opportunities within the CS. Lacks analytical fortitude, or responses are irrelevant Presents a superficial or incomplete analysis of the identified issues; omits supporting materials and/or necessary calculations. 5 pts This criterion is linked to a Learning OutcomeProfessionalism - Writing mechanics and formatting quality of written submittal 5 to >4.0 pts Impeccable - few to zero errors Demonstrates clarity, content flow and correctness; formatting is appropriate and writing is free of grammar and spelling errors. 4 to >2.0 pts Presentable Occasional grammar or spelling errors, however document offers a clear presentation of ideas; may lack organization or proper formatting. 2 to >0 pts Poorly presented - numerous errors Writing style is unfocused, difficult to follow, rambling, or contains serious/numerous errors; poorly organized or does not follow specified guidelines. 5 pts Total Points: 20 PreviousNext