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Price leadership can be considered as the best strategic initiatives of Walmart. This company is famous for everyday low price as the motto and agenda of the company is to provide the products to the...

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Price leadership can be considered as the best str

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I would describe the follower styles for Schultz and Curley as pragmatics. Pragmatics likes to sit on the fence and watch the breeze. They will jump on board once they realize where things are going (...

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Buying Process

Buying Process

Q What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influence your decision to buy. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.

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There are 5 steps that a buyer passes through when making a buying decision. Those 5 steps are problem or need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior (Ogden & Ogden, 2014). All of these steps properly distinguishes a perfect journey of a consumer before buying any kind of product. At first there is a need of recognizing the exact need for the product upon which the consumer can start collecting information from several sources.