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Book Passage Assignment 7
Q Read the Brand Passage listed and write a 1 page summary detailing 4 items saying what this passage was about and 4 items saying what you learned from reading it. Number all of your items. Write this in paragraph form.
The passage shed light on the matter of product assortment, credit policy so that they can shape the image of the brand according to the preference of the customers. Moreover, the retailers concentrate on advertising and promoting directly to the patrons directly so that they can grab the attention of the customers. In this context, the passage has shed light on the matter of co-branding that makes the product portfolio strong. Another factor that has been highlighted in the passage is that of accessibility, the atmosphere of the store, cross-category assortment and other factors that makes co- branding successful.
