My final project study will focus on Nestle. Nestl
Book Passage Assignment 3
Q Read the Brand Passage listed and write a 1 page summary detailing 4 items saying what this passage was about and 4 items saying what you learned from reading it. Number all of your items. Write this in paragraph form.
This passage has helped in learning about the significance of customers to a brand and the role they play in their branding strategies. It is obvious that the strategies and approaches that a brand designs is for grabbing the attention of the patrons, therefore they have to be the priority. In this context, the passage has taught the following things: 1. Customer is the priority- The branding and other strategies of a company have to be customer-centric so that their preferences and needs are catered.
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