Q Find a cannabis cultural reference from the 20th century (1900-1999) and share it with the class. This will likely be a material culture piece--it can be a song, short clip, poster, newspaper article, etc. Give any background information you can about the piece. What year was it created? Where was it circulated? How was it used and who was the target audience? How effective do you think it was at achieving its goal? Analyze the cultural reference for its non-material cultural value. What ideas, beliefs, values, and ideologies are embedded in this reference? What does it tell you about the time period it was created? Use the concepts of "ideal culture" and "real culture" here, and explain any tensions present between the two. The article you read this week titled "The Importance of Cannabis Culture in Young Adult Cannabis Youth" makes the argument that cannabis culture used to exist on the fringes of society (a sub-culture or counter culture), but has now entered into the mainstream. Where does your cannabis cultural reference fall in this argument? Consider the year and the target audience, and also who created the piece. Finally, explain the concept of hegemony, as you understand it, and how hegemony has operated in relation to cannabis. Are any hegemonic narratives being presented or challenged in your selection? What is the purpose of these narratives?
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