Q Marketing in Action: Low Cost Airlines Take Off Analyze the following case study from the Hunt Library: Hudson, S. & Hudson, L. (2017). Marketing in Action: Low Cost Airlines Take Off. Links to an external site.In M. Waters (Ed.), Marketing for tourism, hospitality & events: A global & digital approach. London, UK: SAGE The case explains the growth in popularity of budget airlines and how low cost airlines are expanding their services to meet the needs of the global market. After reading the case study, address the following topics: • Choose three airlines and compare/contrast the different pricing strategies they are following. • What benefits do airline customers seek when they buy air travel tickets? • What external and internal factors affect airline pricing decisions? Be sure to review all of the sections for complete assignment details! Submission Save your paper using a naming convention that includes your first and last name and the activity number or description. Do not add punctuation or special characters to the file name. Submit your completed assignment to your instructor in this activity. Review the evaluation rubric for detailed grading criteria. This activity supports Module Objectives 2 & 4 and Learning Outcomes 5 & 9.