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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Week Four Assignment

Week Four Assignment

Q Introduction Everybody has heard of Apple and its iPhone, which set the smartphone market on fire when it first appeared in 2007. Assignment Chapter 8 Closing Case - Emerging Markets: HTC Fights Apple In Chapter 8, read the closing case, Emerging Markets: HTC Fights Apple. Answer the questions listed at the end of the case. Students will be expected to utilize information learned, experience, research, and your critical thinking skills to respond to this assignment. The case is listed at the end of Chapter 8. You can also click here to view a copy of the Chapter 8 Closing Case - Emerging Markets: HTC Fights Apple. Your detail response must be clear, concise, and meet the minimum two-page, double-spaced response criteria. Please upload your paper for grading when completed. Instructions • Write a minimum two-page paper on your response to the assignment question. • Your detail response must be clear, concise, using your critical thinking skills. • Review the Submission Guidelines before uploading your paper. • Upload your paper for grading when completed. Due Date: November 14, 2021 Submission Guidelines This assignment will be done in Microsoft Word. Upload your submission after you have completed your assignment. • Your assignment must be done using Word. • You must use Times Roman 12 point font. • Paper should be double-spaced. • Minimum two-page response criteria. • All homework must have a cover sheet. o A Cover Sheet includes this information: o Title of Paper: Closing Case - Emerging Markets: Emerging Markets: HTC Fights Apple o School: Alamo Colleges - University of the Incarnate Word o Course: Management Concepts and Issues – PMBA 6317 o Instructor: Dr. Joshua Garcia o Presented by: (Your Name) o Date: (The Date)

Q 1. From a resource-based view, what are HTC’s unique resources and capabilities?2. From an institution-based view, what are the lessons you can draw from the patent lawsuits between HTC and Apple?3. What are the lessons that ambitious firms in Asia and other emerging economies can draw when they aspire to upgrade their capabilities, become more innovative, and command more respect as OBMs?

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For any firm to have unique resources and capabilities, it is important to have good quality human resources, technology, processes and systems and bran value resources (Peng, 2014). An organization that can optimally utilize the resources to the maximum potential using innovation and creative capabilities is bound to prosper and achieve success in the long run. Sometimes small firms who do not have a high brand value and reputation in the market often turn out to be the ones who achieve the best of the market by using their resources through the RBV Model (Peng, 2014).