Q Final Paper Directions • Create a detailed marketing plan for the assigned company • Please refer to the Marketing Plan AssignmentDownload Marketing Plan Assignment document for further information Parameters • Use APA style for citations and reference section • Submit below Grading • Your assignment will be graded according to the rubric Plagiarism You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty. Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer. Rubric Paper Review Rubric Paper Review Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeMain Elements 25 pts Distinguished. Includes all of the main elements of the plan that were specified in the assignment details. 22 pts Proficient. Includes most of the main elements of the plan that were specified in the assignment details. 19 pts Emerging. Includes some of the main elements that were specified in the assignment details. 0 pts Not Evident. Does not include any of the main elements that were specified in the assignment details. 25 pts This criterion is linked to a Learning OutcomeInquiry and Analysis 35 pts Distinguished. Explores multiple issues through extensive collection and in-depth analysis of evidence to make informed conclusions. 31 pts Proficient. Explores some issues through collection and in-depth analysis of evidence to make informed conclusions. 27 pts Emerging. Explores minimal issues through collection and analysis of evidence to make informed conclusions. 0 pts Not Evident. Does not explore issues through collection and analysis of evidence and does not make informed conclusions. 35 pts This criterion is linked to a Learning OutcomeIntegration and Application 15 pts Distinguished. All of the course concepts are correctly applied. 13 pts Proficient. Most of the course concepts are correctly applied. 11 pts Emerging. Some of the course concepts are correctly applied. 0 pts Not Evident. Does not correctly apply any of the course concepts. 15 pts This criterion is linked to a Learning OutcomeResearch 15 pts Distinguished . Effectively incorporates many scholarly resources (five or more) that reflect the depth and breadth of research. 13 pts Proficient. Effectively incorporates several scholarly resources (more than two) that reflect the depth and breadth of research. 11 pts Emerging. Incorporates minimal scholarly resources (one or two) that reflect the depth and breadth of research. 0 pts Not Evident. Does not incorporate scholarly resources that reflect the depth and breadth of research. 15 pts This criterion is linked to a Learning OutcomeWriting (Mechanics/Citations) 10 pts Distinguished. No errors related to organization, grammar and style, and citations. 9 pts Proficient. Minor errors related to organization, grammar and style, and citations. 7 pts Emerging. Some errors related to organization, grammar and style, and citations. 0 pts Not Evident. Major errors related to organization, grammar and style, and citations. 10 pts Total Points: 100