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Week 6 & 7 Assignment 1

Week 6 & 7 Assignment 1

Q This assignment combines McClain, AGBW, Chapter 11, and Governing California direct democracy The Media sections, • Sections: Introduction, Mass media; Framing; Agenda setting • Section: Press Coverage of Politics and Government Officials and Institutions Use the power point to locate answers from McClain to the next set of questions, click, mcclain5e_lectureppt_ch11.pptx Download mcclain5e_lectureppt_ch11.pptx Learning Objective: Examine the political aspects of media coverage of elections and government officials and institutions. 1. What is framing and how is it used? Include at least two examples of framing 2. Define agenda setting and its influence on public knowledge. 3. What is priming and how does it influence public perceptions? How does the media use it? 4. Which forms of mass media traditionally have been the most relied on? Which forms have grown in importance? 5. What are three issues with the use of social media for news? Go to Governing California direct democracy or click next, Extra Points CI The Media Investigation: Making the News, Part 1 Do the various media outlets portrayed in these video clips. Do you think the type of media outlet (e.g., radio versus television) affects how the news is presented? Which one do you prefer? Why? Central Ideas discussion • Media Agenda Setting - Priming - Framing - compare with McClain's definitions • click, CI Media Agenda Setting - Framing - Priming

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1. Framing is the media's ability to shape how viewers interpret political events and issues. An example could be how the media portrayed Trump to the viewers by picking and choosing which tweets they showed. Another is the black lives matter protest and how the media used violent images to try and portray that as what it stood for. 2. Agenda setting is the media's power to influence the public reminding them how much power they have to voice their opinions about public issues. Certain media outlets can be brainwashing individuals to think and act a certain way about an issue.