Selfridges is a chain of departmental stores that has opened a new store named “silver blob” or “spaceship”. The building has no straight line and covered with 15000 aluminium disks. The main building is an array of high gloss elevators and the balconies of the building are all slanted, so I will say that Selfridges is becoming too cool or hip (Introduction to business, 12.3, 2022).